Whitechapel Flowers for Every Occasion

Welcome to Florist Whitechapel, your trusted local florist, proudly serving Whitechapel and neighbouring areas like Stepney and Aldgate. With our roots firmly planted near local landmarks such as Whitechapel High Street, the historic Royal London Hospital, and Altab Ali Park, we're your first choice for breathtaking flowers and thoughtfully crafted bouquets for every occasion.

Whether you're celebrating a birthday, anniversary, or want to add a splash of colour to your home, our hand-tied arrangements showcase the freshest seasonal blooms—designed by experienced, passionate florists who genuinely care about our community. As a local Whitechapel florist, we prioritise quality, authenticity, and friendly advice you can trust. We know just how to make your floral gifts personal and memorable!

  • Same-day delivery available in Whitechapel, Stepney & Aldgate – order online until 3 PM
  • Beautiful, bespoke bouquets for all occasions
  • Locally sourced flowers wherever possible

Order online with ease for fast and reliable same-day delivery. Our team guarantees your bouquet arrives in perfect condition, every time—and always with a smile. From vibrant roses to elegant lilies, Florist Whitechapel makes sending flowers simple and joyful across Whitechapel and its lively neighbouring areas.

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ANY OCCASION
Photographed against a bright white backdrop, this lush, hand-tied bouquet radiates colour and warmth, reminiscent of the lively markets and street art around Whitechapel. The arrangement forms a compact, rounded dome, every inch covered with blossoms and greenery so that the composition feels generous and abundant. At its heart are classic yellow roses, their petals wrapped tightly in elegant spirals, nestled among rich yellow chrysanthemums and smaller daisy-like flowers that spread a soft, sunlit glow. Threaded throughout, vivid orange gerbera daisies stand like little suns, their neat rings of petals encircling darker centres that add gentle contrast. Deep purple lisianthus weave between the warmer tones, their velvety petals curling gracefully inward, with a few paler buds suggesting the promise of new blooms. Lime-green button chrysanthemums act as playful punctuation marks, their compact, spherical heads adding a fresh, zesty twist. Clusters of glossy, red hypericum berries are scattered across the design, their smooth, rounded forms catching highlights and giving the bouquet a festive, celebratory air. A collar of dark green foliage, resembling ruscus, encircles the base, the leaves broad and slightly pointed, providing a rich backdrop for the brighter colours. Tall, slim blades of ornamental grass arc upwards and outwards, adding height and a sense of gentle motion, as if stirred by the breeze drifting down from nearby Mile End Road. The stems, neatly aligned and tightly bound, show the careful craftsmanship of a local florist used to creating gifts for birthdays, graduations, and thank-you gestures across Whitechapel, from modern flats near Aldgate to historic streets around the Royal London Hospital.
TROPICAL SENSATION
£59.00
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Rendered with an experienced florist's eye, this compact round bouquet balances bold cheer with gentle elegance: vivid magenta Gerbera daisies, creamy white roses, and clusters of deep purple Alstroemeria arranged in a dense, tactile mass. The Gerberas read almost fuchsia in tone, their flat, layered petals and darker central discs projecting an immediate, joyful personality. Nestled beside them, the ivory-tinged roses open in soft concentric rings, their satin-like petals catching the light and offering a quiet, classic counterpoint. Interspersed throughout, the Alstroemeria bring a fine, detailed texture - trumpet-shaped petals streaked and freckled with darker purples that invite closer inspection. Rich green foliage, from broad glossy leaves to slender, blade-like stems, creates a sculpted backdrop that lifts and separates each bloom while giving the bouquet a generous, rounded silhouette. A subtly visible clear glass vase anchors the arrangement, implying freshness and professional finishing. I imagine this piece under the diffused morning light of a Whitechapel kitchen window, the colours popping against white paint and the scent of roses faint but clear. It's an arrangement I would choose to brighten someone's day, to send from a table at Spitalfields Market, or to place as a welcoming centrepiece for a small urban gathering. The overall effect is joyful, sophisticated, and approachable - a thoughtfully crafted gift for celebrations, thank-you moments, or to bring warmth to a local home.
MESMERIZING HARMONY
£49.00
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Elegant and assured, this Florist Choice bouquet is a hallmark of Florist Whitechapel's craft, a bouquet that speaks of joy, romance, and unfussy luxury. Creamy roses mingle with garden blooms in a restrained palette of blush, ivory, and soft peach, while deeper dusty rose and burgundy accents lend depth. Ruffled ranunculus and peony-like forms rise among white textured blooms, and the arrangement is threaded with lush eucalyptus leaves in dusty-green plus slender, silvery foliage for a contemporary lift. The bouquet feels romantic and slightly wild, yet perfectly polished-an expression of refined romance and casual grandeur. It is hand-tied with a loose, open structure so each bloom can be savoured on its own. A central semi-transparent overlay frames the blossoms, bearing Florist Choice in a flowing script and CHOICE in uppercase beneath. The price £150 sits in bold sans-serif numerals. The backdrop stays softly blurred, suggesting a bridal gown or draped fabric while keeping the bouquet crisply in focus. Available for delivery across Whitechapel and nearby districts such as Aldgate, Spitalfields, and Bethnal Green, this design is built to travel with freshness from the day's stems to your doorstep, with options for same-day delivery across East London.
FLORIST CHOICE £150
£150.00
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Soft morning light seems to pool around this lavish cluster of roses, captured against a brilliant white surface so every tone comes through clearly. The bouquet is rounded and densely packed, dominated by large, open roses in pale blush pink and creamy white whose layered petals have a satiny, almost velvety touch. Brighter, hot-pink or fuchsia roses offer vivid contrast and a lively focal point, while a few lavender roses introduce a subtle, cool purple that soothes the eye. Small spray roses, mainly creamy ivory with faint yellow centers, nestle closely among the larger blooms, adding delicate texture and a sense of intimacy like whispered compliments. Rich, dark-green glossy foliage - the kind of ruscus or salal I reach for as a florist - slips through the flowers, its elongated leaves catching highlights and framing clusters of petals with natural, leafy architecture. The stems are tightly bound and finished with a broad, soft pink satin ribbon tied into an elegant bow; the ribbon's smooth surface and flowing tails lend a handcrafted gentleness to the presentation. The clean white background keeps the focus on floral detail: dew-fresh petals, the faint rose scent, and the careful balance between exuberance and refinement. Ideal for heartfelt moments, this bouquet would travel beautifully to a family on Whitechapel Road or a friend near Aldgate, making a calm yet joyful statement for birthdays, anniversaries, or Valentine's sentiments delivered locally.
GLAMOUR
£67.00
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This image shows a vibrant, hand-tied bouquet set cleanly against a white background, allowing every colour and texture to shine as if displayed in a Whitechapel florist's window. Two or more hot pink roses dominate the centre, their plush, velvety petals opening in generous layers that instantly draw the eye. Surrounding them, voluminous lime green spider chrysanthemums burst in a firework of fine, spidery petals, adding a playful, contemporary twist and a lively chartreuse glow. Threaded gracefully through the design are deep purple lisianthus blooms; some are fully open, revealing soft ruffled cups, while others remain as slender, elongated buds, promising future blossoms. Cheerful yellow gerbera-style flowers or button chrysanthemums punctuate the arrangement, their sunny discs recalling bright market stalls along nearby Whitechapel High Street. Nestled lower in the bouquet, a single creamy yellow rosebud rests in a classic spiral, its petals still tightly wrapped, providing a calm, romantic note. Tiny accent flowers in lavender, lilac, and blush pink add intricate detail and a hint of meadow-like charm, while tall green buds introduce a gentle vertical pull. The bouquet sits on a bed of abundant foliage: broad, glossy dark leaves, rounded eucalyptus-like stems, and delicate sprays of fern that soften the overall outline into a perfect dome. Every stem is gathered neatly at the base, ready to slip into a favourite vase on a kitchen table off Commercial Road, or to arrive via local flower delivery as a thoughtful gift for birthdays, anniversaries, or simple thank-you moments around Whitechapel and the neighbouring East London streets.
GARDEN STROLL
£49.00
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Creating this bouquet at Florist Whitechapel, I'm entranced by the interplay between blush-toned gerberas and classic spirals of pink roses-each evoking the softer side of Whitechapel's vibrant surroundings. Soft shades merge gracefully, layered like watercolours viewed in the gentle light streaming from Whitechapel's side streets. Pops of rich purple statice punctuate the arrangement, carrying a wild allure akin to the blooms scattered among the stalls at Columbia Road Flower Market. Lush, dewy foliage anchors the composition, offering a cool touch and grounding presence beneath the airy blossoms. Framed by understated glass, the bouquet shimmers with welcoming warmth-a perfect fit for a get-well gesture, congratulatory message, or to add freshness to an East London flat. Each element whispers of thoughtful local artistry and dedication to spreading joy through flowers.
PINK DAZE
£49.00
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A heart-stirring display of rich red roses fills this lavish bouquet, each flower meticulously arranged into a lush, rounded dome reminiscent of Old Spitalfields Market's abundance. The velvety petals, swirling open from tight buds to full blooms, boast nuanced shades of vibrant crimson and deepest scarlet-each casting delicate shadows beneath soft Whitechapel daylight. Glossy, dark green leaves, robust and healthy, cradle the flowers and accentuate their saturation. The bouquet's stems are bound together with a magnificent red satin ribbon, tied in a showy, multi-looped bow whose long ends seem to dance with every movement. Imagined scents rise from the arrangement: a heady freshness conjuring memories of city gardens or evening strolls near Altab Ali Park. Such a bouquet is more than a gift-it's a declaration of love, ideal for those momentous occasions celebrated in Whitechapel's lively corners, whether a proposal on Whitechapel Road or an anniversary surprise to remember. Every detail reflects a florist's care and Whitechapel's vibrant urban spirit.
RED EXUBERANCE
£299.00
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This lavish bouquet, presented against a luminous white backdrop, is a testament to the floral artistry found right here in the heart of Whitechapel. Large, multi-hued hydrangeas in rich indigo, teal, and smoky amethyst seem to herald the creative vibrancy of Brick Lane and the ever-changing colours of local murals. Nestled among their ruffled domes, soft lavender roses blend seamlessly with classic creamy whites, each petal unfolding gracefully to evoke romance and gentle cheer. Interwoven throughout, pure white ranunculus blooms with tightly packed petals bring textural intrigue and a sense of calm-like a peaceful stroll through Vallance Gardens after morning rain. Slender pale yellow lisianthus, partly in bud and partly in bloom, arc delicately among the central flowers, infusing subtle light and a feeling of new beginnings. Splashes of vivid fuchsia-pink filler flowers and feathery pale pink astilbe dance at the bouquet's edges, recalling Whitechapel's energetic rhythm and cultural diversity. Wisps of lacy light green and white filler add intricate movement, echoing the district's leafy walkways and unexpected beauty. Bold green leaves underpin the arrangement, sharpening each floral hue and anchoring the design. The stems are gathered with precision and finished with a royal purple satin ribbon, glossy and opulent, uniting the cool tones. Ideal for special celebrations, romantic gifts, or elegant Whitechapel home centres, this bouquet highlights local expertise and the welcoming spirit of east London.
TIMELESS VICTORIAN
£57.00
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An intimate, elevated photograph of a premium Florist Choice bouquet, arranged in a loose, garden-style hand-tie that celebrates texture, scent and seasonality. At the forefront, large blush-pink garden roses open like layered seashells, their soft sheen and ruffled edges catching a gentle, directional light. Interwoven beneath and between them are deep plum or burgundy hellebore-like flowers, which ground the palette and give the arrangement a refined, moody undercurrent. Fragrant pale purple-and-white sweet peas tumble through the composition with airy, almost translucent petals; peach and coral ranunculus-like blooms add concentrated pools of warmth; and small creamy white filler flowers lift the composition toward brightness. Lush greenery - from narrow trailing stems to wider, velvety leaves - fills negative space and brings a fresh, botanical frame to the flowers. A white rectangular overlay sits over the centre of the bouquet, neatly enclosing the script phrase "Florist Choice," with "CHOICE" in smaller caps beneath and a prominent "?100" in bold sans-serif at the base, clearly communicating the curated product and its price. The stems are gently gathered in someone's hands, visible at the bottom against softly blurred light clothing, which reinforces the human care behind the design. The lighting emphasizes petal layers and subtle colour shifts, evoking a quiet, celebratory mood - perfect for milestone birthdays, anniversaries, or as a sophisticated sympathy bouquet. The arrangement feels right at home in Whitechapel, referencing the neighbourhood's mix of old markets and contemporary homes around Whitechapel Road and nearby Stepney.
FLORIST CHOICE £100
£100.00
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A soft yet striking floral bouquet in tones of pink, lilac, and fresh green is shown against a clean white background, which serves to highlight the subtle interplay of colour and texture. The design is anchored by two large domes of pale pink hydrangea, their countless small petals overlapping like ruffled silk to form a voluminous, cushiony focal point. Interwoven among these hydrangeas are classic light pink roses, some with fully opened centres that spiral gracefully inward, others still held close in bud, suggesting a gentle unfolding of the arrangement over time. Reaching out between and above the main blooms, slender stems of bell-shaped flowers in pastel lavender and soft purple bring airy height and elegance. Their small, pendulous blossoms, resembling campanula, introduce a sense of light movement, as if swaying softly in a breeze drifting through the nearby streets of Whitechapel and Aldgate East. Scattered throughout the bouquet, clusters of finer, deep pink or fuchsia filler blooms add intricate texture and a richer tone, drawing the eye deeper into the composition. Fresh greenery, from smooth elongated leaves to tiny budding stems, cradles and supports the flowers, giving the impression of a freshly gathered garden posy refined by an expert florist at Florist Whitechapel. At the bottom, the stems are clearly visible, neatly gathered and hand-tied, ready to be placed into a glass vase on a windowsill overlooking the city. The overall mood is one of tenderness, gratitude, and quiet celebration, ideal for marking intimate moments like a birthday breakfast, a thoughtful get-well gesture, or a simple "thinking of you" delivered locally the same day.
PINK CASHMERE
£59.00
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This densely packed, hand-tied bouquet is photographed on a pure white field, every petal and leaf rendered with calm clarity. At its heart sit several large roses, some burned-orange and others a clear, sunny gold, their full, spiralled heads forming the visual centre. Surrounding them are generous clusters of coral and peach carnations with frilled, tactile petals that soften the arrangement and offer a plush, almost fabric-like texture. Peachy gerbera daisies intersperse among the roses and carnations, their broad petals radiating outward from subtle green centres and lending a playful, optimistic note. Scattered clusters of small white filler flowers - like freesia or tiny spray blooms - create bright points of contrast that lift the warm palette and introduce delicate detail. Feather-light, pale green astrantia-like sprays peek through, adding a fine, starry texture that contrasts with the larger, rounder blooms. Silvery eucalyptus foliage, with its rounded leaves and muted green tone, frames the bouquet and adds a cool, herbal aroma when breathed in. The stems are hand-gathered and tied neatly at the base, communicating care and the practical readiness of a florist's hand. In tone and scent the bouquet balances heady rose sweetness with the crisp coolness of foliage; in purpose it suits birthdays, thank-yous, or a cheerful 'get well' delivery. Imagined on a windowsill looking toward Commercial Street or sent as a same-day surprise across Whitechapel and Aldgate, it reads as both local craft and timeless floral warmth.
BRIGHT KISS
£55.00
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The bouquet in the image stands out vividly against a pure white background, as if freshly arranged on a florist's counter just off Whitechapel High Street. At its core are luxurious garden roses, their petals opening in classic spirals of blush pink, dusty mauve, and antique rose, immediately setting a tone of gentle romance. Wrapped around them, full ruffled carnations display a dreamy gradient of colour, from creamy blush at the centre of each bloom to deeper rose and fuchsia along the frilled edges, creating a rich, layered texture. Breaking through the softness of the pinks, deep indigo-blue, tulip-like buds add striking contrast, while an open royal blue anemone with a nearly black centre draws the eye near the base of the bouquet, like a small, dramatic focal point. Delicate stems of stock flowers, in pale lilac and soft lavender, weave upward through the arrangement, each bearing rows of tiny blossoms that lend airy movement and an impression of light fragrance drifting on the air. The flowers are held within a cradle of foliage: glossy, dark green leaves interspersed with cool, rounded eucalyptus in a soft silvery-green, their shapes curving outward to soften the outline. At the bottom, the stems are visible and neatly tied, showing this as a true hand-tied design, ready for delivery to homes, studios, and offices around Whitechapel, from the historic lanes near Brick Lane to modern apartments by Whitechapel station. This bouquet carries a calm yet sophisticated mood, ideal for marking birthdays, anniversaries, exam congratulations, or sending a quiet message of care to someone who could use a touch of beauty.
NOBLE BEAUTY
£67.00
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Overflowing with opulence, this striking arrangement exudes the passion and artistry found in the bustling core of Whitechapel. Dozens of lush, deep crimson roses are tightly arranged to form a dramatic domed crown, their velvety petals inviting the gaze to linger and the senses to awaken. The bouquet is cradled in a matte black round hat box, a symbol of contemporary elegance that stands out against the clean white backdrop-much as Whitechapel itself does within London's rich cultural tapestry. Each bloom transitions delightfully from tightly furled center to gently unfurling edges, presenting an irresistible blend of texture and color that suggests both abundance and tenderness. A vivid red satin ribbon circles the box, clasped at the front with a flawless bow and crowned by a glittering crystal accent-a touch reminiscent of Whitechapel's subtle jewels and historic details. Meant for life's sweetest celebrations, from a Valentine's surprise gifted along Commercial Road to heartfelt birthday tributes delivered across E1, this luxurious arrangement carries not only the promise of beauty but also the quiet intimacy of a meaningful gesture. The gentle fragrance of fresh roses lingers delicately in the air, turning an ordinary day into a cherished memory for any recipient within Whitechapel and beyond.
SOMETHING SPECIAL
£250.00
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Picture this: a jewel box of crimson-a symmetrical crown of two dozen or more deep red roses, their petals velvety and tight, catching a hint of dusk from the white studio light. The flowers are arranged with exacting care inside a round, champagne-cream box whose matte surface softens the rich color above it. The dome of blooms rises smoothly, creating a generous silhouette that hints at both luxury and intimacy. Green foliage threads through the gaps, granting a moment of cool green contrast to the ruby surface. The scene is set against a pristine white background, letting the bouquet breathe without distraction. This is more than a pretty display: it is a gesture of romance, a gift meant for a milestone, a Valentine's Day or an anniversary. You can feel the expert hand that placed each bloom, ensuring every head tucked into its perfect place. In Whitechapel, such a bouquet speaks to couples planning quiet celebrations along Whitechapel Road or near the bustle of Petticoat Lane Market, ready for same-day or next-day delivery to nearby streets and homes. The pale box and dense bloom give a sense of refined modernity, suited for contemporary gift-giving or a stylish expression of devotion.
ALL OF ME
£100.00
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A luxurious floral hat box stands out against a bright white background, its deep black cylindrical sides and fine red banding at the base giving the impression of a couture gift box. From this simple form rises a lush, domed bouquet of roses, captured from a gently raised angle that shows how each stem has been meticulously placed. The arrangement is weighted with sumptuous crimson roses, their petals velvety and layered, creating pockets of rich, passionate colour. Woven through them are roses in a spectrum of softer tones: blush and ballet pinks, vivid fuchsias, mellow peach and apricot, creamy white, and dreamy lavender and lilac hues, reminiscent of evening skies over Whitechapel as lights begin to glow along Commercial Street. Some roses are fully open, showing ruffled, multi-layered hearts, while others remain half-open or budded, adding depth and a sense of unfolding beauty. Delicate spray roses introduce smaller, textured clusters that break up the larger blooms. Threaded between the petals are sprigs of fresh green foliage, likely ruscus or eucalyptus, bringing contrast and an impression of cool, clean fragrance. The neutral backdrop and even lighting accentuate the bouquet's rounded silhouette and make each shade distinct, turning the arrangement into a statement piece that would sit beautifully on a dining table in a flat near Aldgate East or on a reception desk close to Royal London Hospital. This design feels ideal for romantic occasions, thoughtful thank-yous, or marking important milestones, reflecting the care and expertise of a seasoned local florist in Whitechapel.
SWEET LOVE
£97.00
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Presented by a local hand with an eye for gentle colour harmony, this luxurious round hat box is a study in soft romance and careful craftsmanship. The container is a pale cream tone with a smooth matte surface and two slender dark bands - one tracing the top rim and one circling the base - that give the piece a tailored, contemporary silhouette. Rising above the rim is a dense, domed mass of freshly cut flowers; at the heart are broad, velvety roses whose centres glow with coral-peach and apricot, graduating outward into delicate blush and ivory hues that catch the light like silk. Interwoven among the larger roses are clusters of frilly light-pink carnations, their ruffled edges creating depth and an intimate, tactile texture. Slim sprigs of vivid green foliage appear here and there, the leaves elongated and bright, a crisp note that balances the pastel warmth and recalls the vegetable stalls and floral carts near Brick Lane Market. The bouquet breathes a soft, powdery fragrance and a plush, almost fabric-like texture under the fingertips, qualities our team at Florist Whitechapel often shape into arrangements destined for birthdays, anniversaries, Valentine's messages, or a graceful thank-you. Bathed in soft studio light against white, the colours are pure and the design reads as both contemporary and timeless, offering a quiet, elegant statement for someone you want to comfort, celebrate, or surprise in Whitechapel and the neighbouring streets of Spitalfields and Bethnal Green.
PINK POP
£72.00
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Bathed in soft morning light, this rich bouquet embodies a modern romance, the Florist Choice design unfolding with a careful, architectural balance. The center is anchored by a crisp white rectangular overlay that presents Florist CHOICE ?200 in elegant type, a quiet invitation to pause and admire. The palette reads like a whispered conversation between petals: velvety light pink garden roses unfurl their pale, gently scented layers, while white anemones with their near-black centers introduce a dramatic focal point. Interwoven are subtle lavender-tinged roses that lend chic restraint, and a few blue eryngium thistles offer spurts of cool geometry against the softness. The bouquet is full without being overpowering, thanks to the disciplined use of greenery: slim, eucalyptus-like leaves frame the stems, and pockets of burgundy leaves add depth and a hint of autumnal richness. The textures vary-from satin-smooth petals to crisp, architectural greens-and the overall effect is one of timeless elegance rather than fleeting trend. The lighting in the shot seems outdoors in a sheltered space, perhaps near Whitechapel Market or a neat studio window in the East End, giving every segment room to breathe and shimmer. Perfect for birthdays, anniversaries, or refined home décor, this Florist Choice arrangement speaks of craft, freshness, and thoughtful design. It carries the promise of same-day delivery across Whitechapel and neighboring districts, ensuring a gesture that feels personal and enduring.
FLORIST CHOICE £200
£200.00
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This elegantly composed bouquet, a true reflection of the artistry found in Whitechapel, brings together ethereal white roses and opulent crimson blooms. The whites evoke a sense of purity, reminiscent of the misty London light filtering through Spitalfields, while the reds pulse with heartfelt intensity, echoing the area's cultural tapestry. Tucked amid the roses, a flourish of verdant foliage unfolds-some glossy, some etched with creamy veins-adding freshness and grounding the arrangement, much as Whitechapel's green spaces do for the neighbourhood. Wrapped in layers of gauzy pink tissue, the bouquet captures the romance and gentle vibrancy unique to this corner of East London. The balance of colour, texture, and form makes this a perfect choice for marking milestones-from birthdays to milestones or simply lighting up a loved one's day with a touch of local craftsmanship. Every element, from the generous folds of pink paper to the subtle scent of the blooms, expresses Whitechapel's blend of history and renewal. Crafted by experienced florists, this bouquet is an interplay of tenderness and celebration, destined to become a cherished part of any local occasion.
INFINITY
£79.00
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There is a serene simplicity to this composition: a poised ensemble of white roses-about a dozen strong-paired with wisps of gypsophila, photographed against a clean, bright-white backdrop that keeps the focus entirely on texture and tint. Each rose displays slightly different stages of bloom, from plush, fully opened cups to tighter buds whose creamy petals curl inward in a tender, protective spiral. The tiny, cloudlike clusters of baby's breath weave through the larger flowers, their minute discs of white catching light and creating an almost luminous veil over the arrangement. Beneath, glossy foliage in shades from deep emerald to fresh lime grounds the bouquet, its broad leaves and pointed tips giving structure and a lively green counterpoint to the pale florals. The arrangement is presented in a clear glass vase so simple it becomes part of the composition-stems and water visible, precise and honest about the life of the flowers. The lighting is soft and natural, as if diffused through a shopfront window on a calm morning by Whitechapel Road, enhancing the creamy warmth of the petals and the delicate contrast with the greenery. The aroma is subtle and clean, a gentle whisper that complements quiet domestic scenes: a bedside table in a Bethnal Green flat, a mantelpiece before a small family gathering, or a thoughtful delivery to a neighbour. This bouquet carries an air of composed celebration and tender care-an elegant, dependable choice for moments that deserve understated beauty.
MY ONLY
£70.00
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Imagine stepping into the heart of Whitechapel and discovering a bouquet that encapsulates the calm of an early dawn and the genuine warmth of the area. This arrangement, set in a clear textured glass vase, combines romantic peach-pink roses at full bloom, their soft petals unfurling with inviting charm, and radiant peach gerbera daisies that offer a cheerful burst of colour and positivity. Feathery plumes of baby's breath meander through the bouquet, adding an airy innocence that catches the gentle light. Tasteful, small white chrysanthemums with lime-green centers are nestled amongst the blossoms, providing subtle depth and a sense of renewal akin to a walk through Altab Ali Park in spring. Sparse sprigs of eucalyptus foliage lend both their muted fragrance and a textural contrast, evoking the lush botanicals seen in Whitechapel's hidden gardens. The bouquet is gracefully tied at the vase's neck with a slender, rustic twine, from which a neat white gift tag dangles, suggesting thoughtful gifting or celebration. Seen in this light, the arrangement exudes tranquility and affection, with the stems immersed in crystal-clear water promising lasting freshness. Whether prepared for a heartfelt anniversary, a gentle gesture of care, or the joy of surprising a friend on a Brick Lane doorstep, this bouquet radiates peace and refined artistry. It stands as a visual testament to the skilled touch and genuine care of an experienced Whitechapel florist, delivering beauty and comfort to every recipient.
CANDY CRUSH
£55.00
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An inviting Easter floral hatbox sits against a pristine white background, its colours and textures conjuring the feel of spring mornings around Whitechapel Market. The arrangement is built in a pastel lime-yellow cylindrical box, styled like a modern hatbox and charmingly printed with tiny pastel Easter egg motifs in light blue, pale pink, and white, some marked with subtle dots or stripes that add a playful, seasonal touch. From this container, a smoothly rounded dome of flowers rises, closely packed so that every bloom has a companion. At the heart of the composition lies a prominent light pink gerbera daisy, its many delicate petals opening outwards from a pale green centre, giving the bouquet a soft, friendly expression. Surrounding it, clusters of bright yellow chrysanthemums fan their narrow petals outward, creating a sense of radiating light, like sunshine reflecting off nearby shopfronts on a clear day. Interspersed among the yellow blooms, coral-orange carnations provide a rich, ruffled counterpoint; their layered petals bring a sense of fullness and movement, inviting you to imagine brushing your fingertips across their soft edges. Snippets of deep violet lisianthus peep through the brighter colours, their velvety petals introducing a cooler, more contemplative tone and an elegant contrast. The ensemble is anchored by lush green foliage, from sleek, solid leaves to gently variegated ones edged with cream, which frame and separate the flowers just enough to let each variety be seen. The final impression is bright, hopeful, and gently festive, ideal for Easter celebrations, get-well wishes, or a spontaneous gift delivered the same day to homes and studios around Whitechapel, Aldgate East, or along Commercial Road.
SORRENTO SUNRISE
£67.00
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The photograph focuses on a rounded, generous bouquet of roses, arranged with the sort of care you might expect from an experienced Whitechapel florist working just off the High Street. The flowers gather at the centre in a harmonious mix of pastel hues-tender blush, warm ivory, powdery lilac-threaded through with more vivid notes of fuchsia and deep raspberry that keep the eye exploring. Each rose feels distinctly placed: some are wide open, revealing intricate layers that look almost like satin folded in on itself, while others stay tucked in tighter buds, suggesting the unfolding of beauty over time, much like a 12-month subscription delivery. Supporting this mass of petals is a lush bed of green foliage, the leaves glossy and slightly curved, offering shape and contrast so that every bloom has room to breathe. Soft, even lighting washes over the bouquet, making the petals appear luminous against a calm, pale background that could easily be the wall of a Whitechapel studio or a converted warehouse near Brick Lane. Scattered rose petals and small blossoms drift around the edge of the composition, forming an airy frame that adds a sense of gentle motion, as if someone has just finished arranging the bouquet and left a trail of colour on the table. You can almost smell the fragrance rising-a delicate balance of sweet, romantic rose and the fresh snap of cut greenery-ready to transform a kitchen, office, or bedroom anywhere from Aldgate East to Stepney. The overall feeling is one of quiet celebration and continuity, perfect for birthdays stretched across the year, new homes, or simply the comfort of knowing fresh flowers will keep arriving.
12 MONTH FLOWER SUBSCRIPTION
£400.00
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A lush, professionally arranged bouquet of mixed flowers is showcased in a clear, softly textured glass vase, set against a luminous white background that looks like a sunlit window on a quiet Whitechapel side street. The design centres on striking gerbera daisies in vivid fuchsia and magenta, their satin-like petals fanning out around dark, inky centers that add drama and depth. Nestled among them are generous clusters of chrysanthemums, each bloom displaying a bicolour pattern of rich purple edges that gently melt into white toward a bright golden centre, creating a playful, almost painterly effect. Creamy white roses, some fully unfurled and others still in bud, bring a sense of refinement and calm, cushioning the brighter colours with their soft, layered petals and subtle fragrance. Fine sprays of white baby's breath thread delicately through the bouquet, like tiny stars scattered between the larger flowers, giving the arrangement an airy, romantic texture. Deep green foliage peeks from beneath the blooms and around the sides, framing the colours and suggesting the freshness of stems just trimmed by an experienced local florist. The squat jar-style vase is cinched at the neck with a simple wrap of natural twine, tied into a modest bow, from which hangs a small white tag printed with a pink rose icon and elegant script, ready to bear a personal message for a celebration or get-well wish. Bathed in soft, even daylight, the colours appear luminous and true, making this bouquet feel like a thoughtful floral delivery destined for a Whitechapel home near Whitechapel Road, a cosy café by Brick Lane, or a bright office overlooking the busy East London streets.
PINK SWEETNESS
£55.00
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An opulent hand-tied bouquet of roses fills the image, set cleanly against a luminous white background that lets the colours sing. The arrangement is shaped into a rounded, almost perfectly symmetrical dome, packed so closely that the viewer sees primarily petals and colour, with just subtle hints of foliage. Rich reds in shades of crimson and ruby mingle with hot pink and fuchsia roses, while softer pastel pinks provide a gentle counterpoint. Scattered among them are sunny yellows and warm, glowing oranges that bring energy and cheer, echoing the vibrant spirit of Whitechapel's bustling streets and nearby Spitalfields. Creamy white and ivory roses nestle between these brighter tones, adding lightness and a refined touch. Each bloom appears expertly chosen at its prime, with thick, silky petals either tightly layered or beginning to curl outward, suggesting softness and fragrance. The dark green leaves that do show through at the perimeter are smooth and fresh, framing the flowers without overwhelming them. Below, a tidy bundle of long green stems is drawn together and secured with a green and white checked ribbon, its casual, homely feel contrasting beautifully with the rich elegance of the roses themselves. The even, bright lighting creates a sense of clarity and freshness, as if the bouquet has just been finished on a workbench in a Whitechapel studio, ready to be sent to a townhouse near Aldgate East or an apartment overlooking the City. The image conveys warmth, romance, and celebration, making this bouquet suitable for marking milestones, anniversaries, or simple moments of gratitude within the local community.
WAIKIKI SUNSET
£69.00
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DEVOTION
DEVOTION
£57.00
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Bright, joyful and compact, this round floral gift box presents a carefully curated medley of colour and texture against a plain white surface, as if suspended in a quiet studio moment. Two full, ruffled yellow carnations dominate the centre, their petals layered with subtle tonal shifts from soft lemon to richer buttery edges, emitting a faint, spicy-sweet scent that feels homey and comforting. Encircling them like a cool counterpoint is a generous cluster of periwinkle hydrangeas-soft blue blossoms with tiny, almost translucent centers and whispers of pale sky tones across their petals, creating an airy, cloud-like field beneath the stronger hues. A vivid magenta carnation sits to the left, its saturated, almost fuchsia intensity popping through, while a velvety burgundy-red carnation on the right adds depth and classic warmth. Sprigs of fresh green foliage peek between flowers, giving a tactile contrast of crisp leaves against the ruffled blooms and enhancing the bouquet's sense of freshly gathered garden produce. The container is a lemony, cylindrical hatbox finished in pastel polka dots-light blue, soft pink and minty green with occasional tiny white speckles-an irreverent, festive touch that suggests spring markets and Sunday strolls near Spitalfields. This arrangement reads as an all-purpose gift: bright enough for birthdays, tender enough for get-well wishes, and polished enough for an anniversary table. It conveys the quiet confidence of a neighbourhood florist who knows how to pair colour and form to lift a day.
CARIBBEAN ESCAPE
£50.00
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In this bespoke Florist Choice, cream and pale blush tones cast a serene glow across a lavish bouquet, where cloud-like blossoms-creamy roses, peonies, or ranunculus-rest among soft white fillers and tender sprays of pale pink, perhaps waxflower or heather. The greens are lush and varied: rounded, silvery eucalyptus leaves, slender olive branches, and delicate clusters of pale green berries that drift through the arrangement like distant stars. The overall mood feels tranquil and refined, with each stem carefully positioned to invite the eye to wander from the plush centers to the crisp foliage at the edges. A central, darker green centerpiece-an ornamental kale or a unique succulent-adds a modern counterpoint to the softness around it. Over the bouquet lies a white, rectangular overlay with subtle rounded corners, carrying two lines of text in a contemporary style: "Florist Choice" above and a bold "?300" beneath, all in clear white type. The soft focus of the background radiates warm peach tones, suggesting early-morning light in a Whitechapel studio, and the arrangement exudes a quiet drama suited for weddings, anniversaries, or heartfelt gifts. Crafted by a local florist, this image communicates artistry, attention to texture, and the promise of fresh, premium florals when delivered to Whitechapel households or across East London's surrounding streets.
FLORIST CHOICE £300
£300.00
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This image shows a vibrant, carefully composed bouquet arranged in a clear glass vase, with every bloom standing out against a simple white background like a splash of colour on a calm Whitechapel morning. At the centre, sumptuous red roses create a focal point, their plush, velvety petals spiralling inward to evoke romance and depth. Flanking them are two sunny yellow gerbera daisies with dark brown-orange centres, their wide, daisy-like faces radiating a friendly, optimistic energy. Encircling these central characters is an abundant mix of soft pink and pastel lavender daisies or chrysanthemums, each flower made up of many slender petals around a tiny yellow heart, giving the arrangement a generous, cushiony fullness. Slender stems of purple and lavender lisianthus weave vertically through the bouquet, their bell-shaped blossoms and gently frilled edges offering a graceful, almost whimsical elegance. Between petals and greenery, clusters of bright red hypericum berries catch the light, their smooth, rounded surfaces adding a stylish, contemporary texture. The arrangement is wrapped in a variety of green foliage: broad, glossy leaves provide structure, while lighter, finer sprigs soften the edges, giving a freshly picked feel, reminiscent of a flower stall near Whitechapel Market. The clear vase exposes the neatly trimmed stems and clean water, reinforcing the impression of freshness and professional craftsmanship. The mood of the bouquet is bright and celebratory yet suitable for many occasions-a birthday surprise delivered to a Whitechapel flat, a congratulatory gesture for a new job, or a colourful centrepiece for a cosy family gathering, quietly filling the room with a sense of joy and care.
FRESH SCENT
£43.00
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A refined display of red roses and white calla lilies is arranged in a cylindrical glass vase, shown against a clean white background so that every nuance of colour and form is clearly visible. The heart of the bouquet is composed of six to seven deeply coloured red roses, their velvety petals unfurling in dense, spiral layers that evoke classic romance and enduring affection. Nestled among them, four or five white calla lilies rise gracefully, each one a tall, trumpet-shaped bloom with smooth, creamy petals that gently curve outward, revealing a soft yellowish spadix at the centre. This interplay of intense crimson and serene white creates a balanced, elegant composition, reminiscent of a carefully curated window display along Commercial Road or a refined table setting in a Whitechapel apartment. The floral duo is surrounded by a generous halo of greenery: light eucalyptus foliage with small, rounded, slightly blue-green leaves adds movement and airiness, while broader, darker green leaves form a lush base that anchors the design. The stems are arranged tidily in clear water within the vase, with a subtle ribbed ring at the base offering a touch of texture without stealing attention from the blooms. Bright, even lighting accentuates the bouquet's freshness, catching the gentle shine of each leaf and the soft velvet of the rose petals. This arrangement feels ideal for meaningful occasions-a wedding anniversary, a heartfelt apology, or a romantic gesture delivered the same day around Whitechapel, from bustling Brick Lane to the quieter residential streets just off the main road.
NATURE THRILLS
£65.00
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Steeped in the vibrant character of Whitechapel, this expertly crafted bouquet radiates warmth and affectionate intent, evoking the sense of lively neighbourhood gatherings near Altab Ali Park. A core of gentle, pale lavender roses opens gracefully, their petals silky under soft natural light-a nod to the calm beauty hidden among the area's bustling markets. Flanking these are brilliant fuchsia gerberas, each bloom wide-faced and confident, their dark centers drawing the eye like the welcoming storefronts along Whitechapel High Street. Magenta chrysanthemums, plush and textural, with a kiss of yellow-green at the core, layer the bouquet with playful complexity, capturing the diversity and energy of the East End. Misty sprigs of white gypsophila infuse the design with lightness and hint at early morning fog melting away over Tower Hamlets' rooftops. Dark, rich greenery frames the lively blossoms, adding depth and creating a welcoming feel. The flowers are displayed in a distinctive crackled glass vase, finished naturally with a loosely tied raffia bow at the neck and a thoughtful white tag featuring a hand-sketched pink rose, reflecting the custom-made charm often found at Whitechapel's independent florists. This arrangement is perfect for sharing joy, marking new chapters, or expressing just-because sentiments throughout the neighbourhood-a fragrant reminder of care, fresh from a local hand.
DAY BRIGHTENER
£55.00
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A voluminous, elegant cluster of oriental lilies sits in a simple clear vase, the photograph focusing on a harmonious pairing of pristine white and bold pink-fuchsia flowers. Several blossoms are fully unfurled, showing broad, silky petals and the distinctive stamens with soft-coloured anthers, while other buds stand upright, tightly wrapped and ready to open over the coming days. The white lilies are a creamy ivory, with slight greenish-yellow hints at their throats that add depth, and the pink varieties offer intense magenta panels with paler veins and occasional creamy centres that draw the eye inward. Deep green, sword-like leaves weave through the arrangement, their matte sheen and pointed tips framing the blooms and lending a fresh, garden-like structure against the immaculate white backdrop. The vase's transparency permits a glimpse of trimmed stems and clear water, reinforcing the sense of freshly cut, well-cared-for flowers. Soft, balanced lighting brings out petal texture and subtle colour gradations, while the implied scent is bright and sweet, the kind that lifts a room during morning deliveries along Whitechapel Road or a quiet stroll past Spitalfields. As a florist's composition, this bouquet reads as thoughtful and versatile - fitting for birthday celebrations, a heartfelt congratulations, or simply to bring calm and elegance to a home table. The overall mood is one of refined abundance and approachable luxury, crafted with professional attention to movement and longevity.
MARVELOUS BLOOMS
£63.00
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A softly lit bouquet from a three-month flower subscription is shown here, designed with a modern yet romantic touch that feels perfectly at home in Whitechapel's blend of history and contemporary style. The arrangement is dominated by rounded, cloud-like heads of blue hydrangea, their petals layered upon one another in countless, delicate pieces that form a cool, calming core. Surrounding this centre, roses in blush pink and gentle lilac unfold in velvety spirals, each bloom echoing the tones of dawn over nearby Altab Ali Park. Mixed among them are slender lisianthus stems, their ruffled flowers and pointed buds adding a sense of lightness and vertical lift, so the eye travels upwards and across the bouquet rather than resting in just one place. The flowers are cradled by rich green foliage, some leaves long and arching, others shorter and more rounded, creating a textured, natural backdrop that deepens the pastel palette. Natural light seems to glide across the arrangement from one side, highlighting certain petals and leaving others in soft shadow, which gives the bouquet a three-dimensional, almost painterly quality. It is easy to imagine this arrangement resting on a wooden table in a Whitechapel apartment, catching the afternoon light that filters through tall windows facing Commercial Street. The mood is gentle and uplifting, ideal for celebrating quiet milestones or simply marking the passing months with something beautiful. As part of a subscription, the bouquet suggests consistency with room for subtle surprises-each monthly delivery bringing a new interpretation of these soothing shades and textures, a recurring reminder of care and thoughtfulness in the heart of East London.
3 MONTH FLOWER SUBSCRIPTION
£100.00
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In the photograph, a beautifully rounded bouquet of creamy white roses and pale lavender statice is presented in a tall, clear glass vase, placed squarely on a spotless white surface. The roses, around a dozen in number, are the undeniable focal point: their petals are plush and layered, opening just enough to reveal spiralled centres without losing their classic cup shape. Their colour is a gentle cream, almost ivory, catching the light in a way that adds an understated glow. Threaded between the roses are countless delicate stems of lilac statice, their tiny clustered flowers forming a misty, cloud-like frame that introduces soft colour and fine, lace-like texture. Through the sides of the vase you can see the straight green stems, freshly cut and sitting in crystal clear water, adding a cool, refreshing note to the overall look. The background is softly out of focus, suggesting a bright interior room somewhere in Whitechapel, perhaps near Whitechapel High Street, with natural daylight filtering through a window and falling calmly across the blooms. The lighting is gentle rather than dramatic, creating subtle shadows on the white tabletop and enhancing the serene, composed mood of the scene. There is no clutter around the arrangement, allowing the viewer to linger on the roses and statice alone. The bouquet feels ideal for a minimalist home, a modern wedding breakfast at a local venue, or as a quiet, respectful floral tribute delivered to a family in the Whitechapel area. The overall impression is one of refined simplicity, gentle emotion, and the steady craftsmanship of a florist who values balance and calm.
PEARL MEMORIES
£60.00
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Radiating a sense of quiet luxury and sincere emotion so often characteristic of Whitechapel's close-knit community, this heart-shaped arrangement features layers of fresh, creamy white roses nestled within a bold black gift box. Each individual bloom tells its own story: some petals remain gently furled, their edges crisp and delicate, tinged with hints of pale green from Bethnal Green gardens, while others bloom wide and soft, their gentle fragrance suggestive of spring mornings just off Whitechapel Road. The meticulously crafted dome-lush and inviting-spills just above the sculptural lines of the matte black container, which anchors the cloudlike florals with modern elegance. At its base, a silky scarlet red satin ribbon gleams in the light, tied with flourish and simplicity to the front-left side, its bow and trailing ends lending a note of vibrant celebration. Set against a pristine white background and softly lit to highlight every petal's curve and every fold of ribbon, the arrangement invites admiration and reflection. Ideal for romantic gestures, meaningful anniversaries, or as a loving memory for family occasions, it embodies both sophistication and the genuine warmth that defines Whitechapel's character.
SINCERE LOVE
£100.00
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Presented upright against a crisp white background, this bouquet celebrates refined simplicity: a central gathering of pristine white chrysanthemums with their bright yellow hearts creates a cheerful, sunlit focus, while pale green-yellow lily buds-some faintly striped-rise with graceful restraint, hinting at blooms to come. Scattered through the grouping are clouds of tiny gypsophila blossoms that give the composition a delicate, breath-like texture, softening the arrangement and catching light with an almost ethereal quality. Lush, dark green foliage frames the flowers and anchors the shape, the leaf tones deepening the whites and enhancing the bouquet's fresh, clean presence. The inner wrapping of natural, crinkled brown kraft paper lends a tactile, handmade feel, and a clear cellophane outer sleeve keeps the stems safe and visible; the gathered base is tied neatly with raffia to form a compact, portable stand. As a local florist I imagine this bouquet being carried out from a small shop near Whitechapel Road or delivered to a bedside at the nearby Royal London Hospital-subtle and sincere, its scent is cool and green rather than overpowering. Florist Whitechapel prepares this kind of arrangement with an eye for balance and occasion: it suits birthdays, quiet celebrations, new beginnings, or moments of remembrance. The overall mood is one of purity and gentle reassurance, an elegant expression that speaks for itself when words feel too heavy or too few.
PURE ELEGANCE
£65.00
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The image shows a vibrant, thoughtfully composed bouquet set against a bright white studio background, where every flower and fold of wrapping is clearly defined. At the heart of the arrangement, creamy white roses stand proudly, their petals tightly layered yet beginning to open, suggesting both refinement and tenderness. Embracing them are clusters of deep magenta carnations, richly textured with their ruffled petals, creating waves of colour that feel as dynamic as the bustling streets around Whitechapel Market. Interspersed among the central blooms are white alstroemeria, with slim, slightly flared petals decorated by fine pinkish-red streaks and subtle speckles. Dark stamens rise from the centre of each lily, adding a crisp point of contrast and drawing the eye. Around these primary flowers, a generous halo of green foliage spreads outward: glossy, mid-green leaves mingle with lighter, variegated ones, contributing layers of tone and a sense of natural fullness. The bouquet forms a rounded top that gently tapers down through the stems, showcasing the hand-tied style. The wrapping is equally considered. Closest to the flowers is an inner lining of clean, white floral paper that cups the blooms and provides a simple, elegant frame. Over this, a layer of translucent purple cellophane or paper, softly crinkled, wraps the bouquet in a luminous veil, fanning out in delicate ridges that catch the light and deepen the purples and magentas within. At the base, the stems are firmly bound with a bright, iridescent lime-green satin ribbon, tied into a neat bow. From the ribbon hangs a small, rectangular kraft gift tag, unmarked and ready for a personal note destined for a home off Whitechapel Road or perhaps a studio near Aldgate East. The overall impression is one of joyful sophistication, a bouquet ideal for gifting on birthdays, to celebrate exam success, or simply to bring a splash of colour into an office near Royal London Hospital.
BLACKBERRY FUSION
£55.00
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